Keeping Up With The Bolsonaros
If you liked the Kardashians, you will love the Bolsonaros. Like the Kardashians in the United States, the Bolsonaros are household name in Brazil with some 10 million followers on Facebook. These two clans are social media and reality television sensations. If Americans have managed to keep up with the Kardashians, the Brazilians may have a harder time to follow the personal and professional lives of the Bolsonaros. If the Kardashians are a pop or trash culture phenomenon, the Bolsonaros are wild political animals. These dynamic, although borderline dysfunctional families have attracted a high viewership rating in both countries. The Bolsonaros started later in the game, but are quickly catching up. According to the Economist (March, 16, 2019) “The Bolsonaros’ success owes something to Brazilian’s sizzling passion to social media.” Brazilians are the world’s third largest Facebook users. The Bolsonaro tribe is led by t...